ABOUT
With a Master’s degree in Communication Studies, Intercultural Communication and Advertising Psychology, Heiko’s first job after he left university was at AlmapBBDO in São Paulo, Brazil.
His passion and curiosity also enabled him to work as a Copywriter and Creative Director in England, Spain, Portugal and Germany for agencies such as Springer & Jacoby, Ogilvy & Mather and DDB. He created campaigns for clients including Mercedes-Benz, Volkswagen, Audi, edding and Pepsi.
With over 350 national and international awards (One Show, D&AD, Cannes, CLIO, LIA, Eurobest, and many others) Heiko is the world’s seventh best copywriter (The Big Won) and is a member of D&AD and ADC Germany, whose jury he belonged to several times.
Heiko loves travelling, art and Mannemer Dreck. He lives in Hamburg with his wife Melanie and their daughters Clara and Luisa.
CURRICULUM VITAE
WORK EXPERIENCE
since 2017
Heiko Freyland, Copy, Concept, Creative Direction: antoni, BBDO, Grabarz & Partner, INNOCEAN, Jung von Matt, Media.Monks, Scholz & Friends, Serviceplan, Stink Films, Strichpunkt, Studio Oeding, Wempe
2014 - 2017
thjnk Hamburg, Executive Creative Director and Partner: Audi global
2009 - 2014
kempertrautmann Hamburg, Creative Director: Audi, Base, edding, Henkel
2006 - 2008
DDB Düsseldorf, Creative Director: VW, Henkel, Ramazzotti, Berlitz, Lipton
2004 - 2005
BBDO Lissabon, Copywriter: Sandeman, Público, Banco Privado Português
2003 - 2004
AlmapBBDO São Paulo, Copywriter: Audi, VW, Pepsi, Whiskas, Havaianas
2002
Bassat Ogilvy Barcelona, Copywriter: DHL, Nestlé, Freixenet
2001 - 2002
Springer & Jacoby Barcelona, Copywriter: Mercedes-Benz, Hesperia, Prosegur
2001
Ogilvy & Mather Frankfurt, Copywriter: Siemens, Osram, WWF
2000
Springer & Jacoby London, Copywriter: DaimlerChrysler, Lufthansa
1999
Heye & Partner München, Copywriter: McDonald’s, Premiere Pay-TV
1998
Springer & Jacoby Hamburg, Copywriter: Mercedes-Benz, Panasonic
EDUCATION
1998 - 2003
University Ludwig-Maximilian Munich, Germany
Mayor: Communication Science
Minor: Advertising Psychology
Intercultural Communications
Magister Artium M.A. / Master of Arts
1986 - 1995
Karl-Friedrich-Gymnasium Mannheim, Germany
High School Diploma / Abitur
APPRENTICESHIP
CIVILIAN SERVICE
LANGUAGE SKILLS
German
Native
English
Fluent
French
Basic
Spanish
Basic
Portuguese
Basic
TEACHINGS
MEMBERSHIPS
JURIES
member
member
member
member
member
member
member
INSPIRATIONAL TIMEOUTS
2004 | 2 months
South America Brazil, Uruguay, Argentina, Chile, Bolivia
2006 | 2 months
Southeast Asia Thailand, Laos, Cambodia, Singapore
2008 | 2 months
New York New York City
2016 | 1.5 months
South Africa Capetown, Garden Route
350 AWARDS
More than 350 awards at 54 international festivals.
Detailed award list on request.
