VOLKSWAGEN POLO BLUEMOTION
BUMPER CARS
Volkswagen asked us to demonstrate in a playful way that with a Polo BlueMotion you can drive up to 1.100 km without a need to refuel. So we gave people the opportunity of a different kind of test drive at some of Germany’s largest fun fairs: we modified the bumper cars ride so that anyone who inserted a chip into our “BlueMotion” vehicle was able to enjoy a much longer ride than those who went for a ride on the ordinary bumper cars.
Case Study
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