With a Master’s degree in Communication Studies, Intercultural Communication and Advertising Psychology, Heiko’s first job after he left university was at AlmapBBDO in São Paulo, Brazil.

His passion and curiosity also enabled him to work as a Copywriter and Creative Director in England, Spain, Portugal and Germany for agencies such as Springer & Jacoby, Ogilvy & Mather and DDB. He created campaigns for clients including Mercedes-Benz, Volkswagen, Audi, edding and Pepsi.

With over 350 national and international awards (One Show, D&AD, Cannes, CLIO, LIA, Eurobest, and many others) Heiko is the world’s seventh best copywriter (The Big Won) and is a member of D&AD and ADC Germany, whose jury he belonged to several times.

Heiko loves travelling, art and Mannemer Dreck. He lives in Hamburg with his wife Melanie and their daughters Clara and Luisa.

CURRICULUM VITAE

WORK EXPERIENCE

Heiko Freyland, Copy, Concept, Creative Direction

thjnk Hamburg, Executive Creative Director and Partner: Audi global

kempertrautmann Hamburg, Creative Director: Audi, Base, edding, Henkel

DDB Düsseldorf, Creative Director: VW, Henkel, Ramazzotti, Berlitz, Lipton

BBDO Lissabon, Copywriter: Sandeman, Público, Banco Privado Português

AlmapBBDO São Paulo, Copywriter: Audi, VW, Pepsi, Whiskas, Havaianas

Bassat Ogilvy Barcelona, Copywriter: DHL, Nestlé, Freixenet

Springer & Jacoby Barcelona, Copywriter: Mercedes-Benz, Hesperia, Prosegur

Ogilvy & Mather Frankfurt, Copywriter: Siemens, Osram, WWF

Springer & Jacoby London, Copywriter: DaimlerChrysler, Lufthansa

Heye & Partner München, Copywriter: McDonald’s, Premiere Pay-TV

Springer & Jacoby Hamburg, Copywriter: Mercedes-Benz, Panasonic

EDUCATION

University Ludwig-Maximilian Munich, Germany
Mayor: Communication Science
Minor: Advertising Psychology
Intercultural Communications
Magister Artium M.A. / Master of Arts

Karl-Friedrich-Gymnasium Mannheim, Germany
High School Diploma / Abitur

APPRENTICESHIP

CIVILIAN SERVICE

LANGUAGE SKILLS

TEACHINGS

MEMBERSHIPS

INSPIRATIONAL TIMEOUTS

2004 | 2 months

South America Brazil, Uruguay, Argentina, Chile, Bolivia

2006 | 2 months

Southeast Asia Thailand, Laos, Cambodia, Singapore

2008 | 2 months

New York New York City

2016 | 1.5 months

South Africa Capetown, Garden Route

350 AWARDS

More than 350 awards at 54 international festivals.
Detailed award list on request.